A arma secreta para Geotargeting

A arma secreta para Geotargeting

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The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV popularity boom continues.

Each tier of the auction possesses specific settings like the size of the ad spot and its exact platform attribution (a streaming service, website etc).

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Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).

Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.

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This, in turn, yields better ROI and higher eCPMs. RTB also allows advertisers to adjust their campaign budgets in real-time in order to optimize campaign performance.

RTB is measurable and action-encouraging. It makes your campaigns measurable directly after their launch. Indeed, both publishers and advertisers can check the campaign’s results instantly.

Real-time bidding is beneficial for publishers and advertisers alike. Although RTB does play a compelling role within the programmatic niche, programmatic technology extends far beyond just RTB.

Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.